If you have tried to make a go of your shop, office or place of business and it still has not got properly off the ground, you may have inadvertently forgotten or neglected to do one of the following things. Tick them off one by one and you will notice that your business is suddenly booming.
Look Within You
Examine your core business principles and content/product to see whether or not it is solid. If the service or goods you are offering are not up to a particular standard then no amount of ‘packaging’ can help you. The same goes for services. You must have a proper work ethic that favours no one and treat all your customers the same way. If these don’t sit right, nothing else will matter.
Spread the Word
Have you done enough advertising and marketing? No one will come to you if they don’t know where you are. There are signage companies in UAE that can advise you on where to bets place sign boards in order to grab the attention of people passing by. They can also design and provide you with said signs. Put other adverts in newspapers; pass out flyers; and paste notices on lampposts so that people remember you.
Know everything there is to know about your field and have information ready at hand to give out to customers if they ask for it. This means talking to printing services and having leaflets and brochures printed for distribution. The more people take away from a session with you, the more likely they are to promote your place among friends. If it’s a restaurant, it means having attractive menus and giving customers a take-away or order menu with their bill.
No matter how small your business is, appearance matters so dress up nice, have your employees clean up and keep your space professional. Nobody wants to do business in a grubby office in a building that is falling apart, but they will consider it if the office looks respectable. The same goes for employees; unless you run some hipster coffee company where ‘work wear’ is jeans and sweat shirt, have every one stick to a theme or to proper office wear.
Take a Stand
Be proactive about getting people through your door. If you live in a location that is not conducive to your business, either change your location or megaphone your way into people’s attention so that they will be forced to come to you. Try freebies, special discounts, social media advertising, themed days and as many other tricks as you can in order to get customers. Do not wait around for that first person to walk through the front door.